There is a dizzying number of digital and social media tools and platforms available to retailers and brands. While it's definitely not advisable to boil the ocean and deploy everything, a smart mix of digital and social marketing will go a long way in improving your bottom line. With skyrocketing Internet access and smartphone penetration... Continue Reading →

So you’ve decided to equip your business with a mobile loyalty platform.  A smart move for any business looking for a competitive advantage, increased foot traffic, and the ability to better engage/research their current customer base. While it is in fact a “smart move” for some, those who misfire on execution with their mobile loyalty app are... Continue Reading →

With nearly half of all Canadians going mobile with smartphones – according to a recent study by Ipsos Reid – local businesses can count on greater pressure and bigger expectations from newly-empowered customers. But can retailers also count on increased consumer loyalty from such patrons? Well, maybe. But they certainly have to play their cards right.  And they better... Continue Reading →

Distraction.  The retailer’s greatest enemy.  Especially in today’s age of instant gratification and constant exposure to advertisements, text messaging, and social media, most retailers can only pray they get through to their target customer…let alone move them to make a purchase.  Mix in the pressure of decreased margins, lower entry barriers, and increasing competition, and... Continue Reading →